The internet offers tremendous opportunities to creative businesses to expand their traditional views of marketing. However, due to essential nature of the internet system, which works both on a software system where both temporary copying and storing is a common place, and a domain name based system that is overcrowded, companies must tread carefully when developing marketing strategies for the internet. The issues illustrated in this essay demonstrate that trademark law concerning the internet is unsettled, and will remain the same for sometime, leading to a number of lawsuits. It behoves anyone jumping into e-commerce only after the registration of any or all of the domain names that can cause confusions to its trade mark There is no room for errors in cyber space because any slight delay in registration could be fatal for the company. The essay explores such other aspects in relation to consim controversy.
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